Alberto

Alberto García-Moreno has more than 17 years of strategy and hands-on implementation experience in telecom and media, with specific expertise steering smaller players to outmaneuver larger rivals.
In 2011-13, Alberto advised telecom and media clients on key strategic concerns.
Alberto led the strategic renewal of a European incumbent operator, diagnosing its challenges and developing a back-to-growth plan.
He developed a turnaround plan for a loss-making alternative telecom technology player to radically reverse its strategy and restore profitability.
He designed a profitable growth path in the B2B market for a challenger operator.
He also advised private equity funds on several telecom and media acquisitions.
In 2006-10, Alberto led the commercial teams in E-Plus and BASE to fuel growth via differentiated propositions, creative partnerships, alternative channels and completely redesigned economics. Revenues grew by >€1 billion with >40% EBITDA.
In 2005, Alberto implemented the challenger strategy in E-Plus, a German operator, and worked on the program to reinvent the company in the coming years.
From 2002 to 2005, Alberto worked on the program to transform BASE in Belgium from near-bankruptcy to doubling of revenues and an EBITDA of 40%, via a radical challenger strategy.
Prior to his work in telecom, Alberto was a startup founder, a strategy consultant and an economic analyst in the Mexican Ministry of Development.
He studied his MBA in INSEAD, Economics in the ITAM (México), and in Georgetown University's School of Foreign Service. Alberto is comfortable working in Spanish, English, French, Dutch and German.